Munich, March 27th, 2019. Studio 100 Media|m4e and the geobra brandstätter Stiftung & Co. KG have signed an extensive license agreement for “Heidi”. The multi-year agreement covers the worldwide rights with the exception of some territories in Asia. As part of the cooperation, Playmobil figures of the popular series characters, various play sets matching Heidi’s adventures and more product innovations are planned from 2020 around the CGI series and the planned theatrical feature of the Studio 100 group. In addition, both companies will jointly implement moving image content.

“We are happy to have found such experienced partners in the kids entertainment area as Studio 100 Media and m4e. The joint processing of licensing themes challenges to new creativity and promises new play experiences that will inspire kids in the long term. We are looking forward to many high-value products, in the physical as well as in the digital area” comments the management board of geobra Brandstätter.

Peter Kleinschmidt, International Commercial Director of Studio 100 Media | m4e adds, “Playmobil and Heidi are already cult brands in their own right. They are a perfect fit and we are absolutely convinced that the planned figures and play sets will delight kids and grown-up fans around the globe. We are looking forward to this cooperation with such a strong strategic partner which optimally complements the diverse product range of the Heidi brand.”


ABOUT PLAYMOBIL and geobra Brandstätter Stiftung & Co.KG

geobra Brandstätter Stiftung & Co.KG – headquartered in Zirndorf, Grmany – is the producer of PLAYMOBIL® and known for premium toy quality made in Europe.

The 7.5 cm tall PLAYMOBIL® figure is the cornerstone of this creative toy system, and is an internationally award-winning product. The imaginative role play opportunities, integrated with a variety of historical and modern play themes, are fascinating to children and highly valued by parents and educational practitioners alike. Since its launch in 1974, more than 3 billion PLAYMOBIL® figures have been produced. The company distributes its toy system, consisting of around 40 different play themes, in approximately 100 countries and employs more than 4,400 people. Worldwide turnover for the Brandstätter Group reached 741 million Euros in 2017. PLAYMOBIL’s certified high quality is guaranteed by using company-owned European production sites in Germany, Malta, the Czech Republic and Spain.

Since 2000, the innovative company has also been producing the LECHUZA brand of high-quality plastic planters with sub-irrigation system.